Digital Turbine has appointed Daniel Lentz as chief financial officer, effective Nov. 2, replacing interim CFO Joshua Kinsell. Lentz joins from Commerce.com, where he was CFO and, from January 2026, also chief operating officer. Kinsell will remain Digital Turbine’s chief accounting officer.
Lentz’s compensation includes a $450,000 annual salary, a potential annual bonus of up to 100% of salary and long-term stock awards with a stated value of $2.1 million. The awards are split evenly between performance-based and time-based shares.
Key details
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Cash compensation: Lentz will receive a $100,000 signing bonus. He must repay it in full if he voluntarily resigns or is terminated for cause before his first anniversary. His severance benefits will be in line with those provided to the company’s other senior executives.
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Performance-based awards: Half of the long-term incentive package consists of performance stock units valued at $1.05 million. The number of shares will be based on Digital Turbine’s closing share price on the stated grant date of Nov. 30, 2026.
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The performance awards are tied equally to four goals: adjusted EBITDA for fiscal years 2028 and 2029, and the company’s relative total shareholder return over two periods ending in June 2028 and June 2029. The shareholder-return comparisons will be made against companies in the S&P Software & Services Select Industry Index.
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Payouts range from 50% of the target shares at threshold performance to 150% at maximum performance, with 100% at target and interpolation between performance levels. The goals are assessed in 2028 and 2029, but all earned shares are subject to certification in June 2029. Lentz must remain employed through Nov. 30, 2029, to vest.
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Time-based awards: The other half consists of restricted stock units valued at $1.05 million, with the share count based on the closing price on the stated grant date. One-third vest after one year; the remainder vest in equal quarterly installments over the following two years, subject to continued employment.
Lentz previously held finance and operating roles at Commerce.com, Dell, RetailMeNot and Procter & Gamble. The change puts Digital Turbine’s finance leadership in the hands of a permanent CFO, while Kinsell continues to oversee accounting.