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GoI Policy Tracker

TV ad cap removed; CBDC food subsidies start in two UTs

August 15, 2026 6 mins read Firehose Gupta

EXECUTIVE SUMMARY:

TV ad time cap removed for fairer competition
The government has removed the 12-minute advertisement limit for television channels, citing today’s digital, highly competitive TV market. This is likely to change how TV channels price ad inventory and could shift ad spending patterns between TV and digital platforms.

CBDC-based food subsidy transfers launched in two UTs
Food subsidy payments under PMGKAY will now go directly into beneficiaries’ Digital Rupee (CBDC) wallets in Chandigarh and Dadra & Nagar Haveli. The move aims to reduce leakages and ensure eligible people can buy foodgrains through traceable digital payments.

Parliament clears amendments for stable mining taxes
A Mines and Minerals (Development and Regulation) Amendment Bill was passed to bring more certainty in the fiscal regime for major minerals. The government says it won’t reduce states’ rights or their mining revenues, but is meant to improve predictability and attract investment.

Homoeopathy regulator clarifies limits on cross-practice
The National Commission for Homoeopathy clarified that homoeopathic practitioners generally cannot practise other systems of medicine, except under government-run health programmes if they have the required training. This reduces regulatory confusion for practitioners working in public health settings.

India Post to expand drone delivery routes in Himachal, Assam
India Post conducted its first drone delivery of the Tiranga and plans drone-based mail transmission across 150 routes in Himachal Pradesh and Assam. If scaled, this could improve last-mile connectivity in difficult terrain and support faster delivery operations.

Government signs ₹1,577 crore for loiter munition systems
The Defence Ministry signed contracts worth about ₹1,577 crore for loiter munition systems for the Indian Army with Indian firms. This supports domestic defence manufacturing and signals continued procurement of advanced indigenous capabilities.

PM Internship Scheme scales with industry awards
The government held PM Internship Scheme industry awards, highlighting partner companies and reporting that some firms have scaled internship intake to the thousands. While not a new policy, it signals the scheme’s growing role in youth employability and industry hiring pipelines.

Sanitation and SC welfare schemes get more digital monitoring
The Social Justice Ministry highlighted that the PM-AJAY mobile app and portal launched in May 2026 is moving welfare implementation from paper to real-time digital workflows. This is a signal of tighter monitoring and transparency for benefits to Scheduled Caste communities.

Senior citizens council reviews health insurance and caregiver services
The National Council for Senior Citizens reviewed implementation of health coverage for seniors and discussed adding geriatric caregiver services to the CGHS rate card. It also launched an e-book and highlighted two digital platforms for senior citizens’ access to welfare services.

DETAILED NOTES:

TV ad time cap removed for fairer competition

What happened:
* The government decided to remove the 12-minute advertisement duration cap for television channels.
* The cap was originally introduced in 2006 under the Cable Television Networks Rules, 1994.
* The government argues the market has changed: TV distribution is now fully digital and there are far more channels today than in 2006.

Why it matters:
* TV channels may be able to sell more ad minutes, affecting advertising costs and programming economics.
* It also reduces a “level playing field” concern versus digital media, where no similar ad cap exists.


CBDC-based food subsidy transfers launched in two UTs

What happened:
* Chandigarh and Dadra & Nagar Haveli started CBDC-based Direct Benefit Transfer for PMGKAY food subsidies.
* Instead of going to a bank account, the subsidy is credited to beneficiaries’ Digital Rupee (CBDC) wallets.
* Beneficiaries can use the subsidy to buy foodgrains from empanelled merchants via traceable digital payments (QR for smartphone users; OTP for feature-phone users).

Why it matters:
* Could reduce diversion/leakages and improve targeting of who receives free ration.
* Merchants get a more digital, auditable payment flow, which may change how ration supply chains operate locally.


Parliament clears amendments for stable mining taxes

What happened:
* The Mines and Minerals (Development and Regulation) Amendment Bill, 2026 was passed by both Houses on 13 August 2026.
* The government says the goal is long-term stability and predictability in the fiscal regime for major minerals.
* It also states the amendment will not take away states’ rights over land/minerals or the taxes collected by states (and states can still regulate and tax minor minerals).

Why it matters:
* More predictable tax rules can encourage investment in mining projects.
* The government is also framing this as a way to keep domestic minerals competitive and reduce reliance on imported minerals.


Homoeopathy regulator clarifies limits on cross-practice

What happened:
* The National Commission for Homoeopathy clarified how Regulation 36(y) should be understood.
* It reiterates that homoeopathic practitioners should not practise other systems of medicine.
* The clarification highlights an exception: the restriction doesn’t apply if the practitioner works under a government National Health Programme or other government programme and has the required recognised training.

Why it matters:
* Reduces compliance risk for practitioners who may be involved in government health programmes.
* Helps public health departments and practitioners interpret what is allowed under existing regulations.


India Post to expand drone delivery routes in Himachal, Assam

What happened:
* India Post carried out its first-ever drone delivery of the Tiranga from Mandi Head Post Office to Rehardhar Branch Post Office in Himachal Pradesh.
* The government says India Post plans drone-based mail transmission across 150 identified routes in Himachal Pradesh and Assam.

Why it matters:
* Could improve delivery reliability in remote or difficult terrain, where conventional transport is slower or harder.
* Signals a push to modernize postal logistics using drones, which may affect service expectations and costs over time.


Government signs ₹1,577 crore for loiter munition systems

What happened:
* The Defence Ministry signed contracts worth about ₹1,577 crore for loiter munition systems for the Indian Army.
* Contracts were with TATA Advanced Systems Limited and NIBE Private Limited.
* The procurement is described as “Buy (Indian)” and aimed at boosting domestic manufacturing capability.

Why it matters:
* Direct spending supports Indian defence industry capacity and jobs.
* It also indicates continued modernization of artillery-related capabilities using indigenous systems.


PM Internship Scheme scales with industry awards

What happened:
* The Ministry of Corporate Affairs held PMIS Industry Awards to recognize partner companies during the scheme’s pilot phase.
* The event highlighted large-scale internship intake by some companies (for example, Mahindra & Mahindra reported welcoming 1,000 interns across its group).
* The awards covered multiple categories including PSU and private partners and internship management.

Why it matters:
* While it’s not a new scheme, it’s a clear signal that PMIS is expanding through industry participation.
* It suggests a growing pipeline of paid internships that can feed into hiring for young graduates.


Sanitation and SC welfare schemes get more digital monitoring

What happened:
* The Social Justice Ministry said the PM-AJAY mobile app and portal were launched in May 2026.
* It described the shift as moving scheme implementation from paper-based processes to real-time digital workflows.
* The same update also discussed ongoing work under NAMASTE (sanitation workers) and SEED (DNT communities), but the new operational change highlighted was PM-AJAY’s digital system.

Why it matters:
* Digital workflows typically improve tracking of whether benefits reach intended recipients.
* For beneficiaries, it can mean fewer delays and more accountability in how applications and entitlements are handled.


Senior citizens council reviews health insurance and caregiver services

What happened:
* The National Council for Senior Citizens reviewed implementation of AVYAY (including outreach and impact).
* It discussed extending health insurance coverage under Ayushman Bharat to all seniors aged 60+.
* It also deliberated on including geriatric caregiver services in the CGHS rate card.
* The ministry launched an e-book (“SNEHA”) and highlighted two digital initiatives: the JEEVAN app and the SHATAYU platform.

Why it matters:
* Any move to add caregiver services to CGHS could reduce out-of-pocket costs and improve support for elderly people needing assistance.
* Digital access tools can make it easier for seniors and families to find and use welfare services.